As anyone who runs a business knows, missing a marketing opportunity means losing out on potential customers. While custom signs are a great way to advertise your business, as are vehicle wraps, your windows give you the space to really show off your brand’s personality. Custom window decals offer practical and versatile ways to advertise your business.
What are Window Decals?
Window decals are high-quality “stickers” made from vinyl that can be applied to the inside or outside of your windows. They are custom designed to your specifications and can be as large or small as you need them to be. So, you can have decals that fit your entire window for a seamless look or you can have smaller decals that have a smaller visible border around the decal.
Types of Window Decals
Window decals vary in their opacity depending on the design, how much natural light you want coming through and the visibility you require.
- Opaque Decals: They can be used to obscure a window for privacy. They block natural light coming through and prevent people from looking in or out. Areas without design are typically white but can be customized to other colours depending on your branding needs.
- Double Sided Decals: They have graphics that can be viewed on the inside as well as the outside.
- Clear Decals: They are transparent and so allow light to pass through from both sides. Even area with your designs on them are slightly transparent.
- Perforated Decals: These decals have opaque-looking graphics on one side, preventing people from looking in. However, tiny holes cut into the vinyl allow people to look out of the windows and let light through.
Various Ways To Use Window Decals
You can use window decals on your glass doors, windows, and even glass office partitions to imprint your brand identity or simply brighten up a space. A few creative ways to use window decals include:
The most obvious use of window decals is to get your brand out there for every passerby to see. Use your window space to display your logo and brand message.
Window decals can convey important information even during non-business hours. Use them to let people know your opening hours, website, or even emergency contact information if you need to.
Hiding the evidence:
Use opaque window decals to cover up unsightly areas like a glass door that looks out on an alleyway, for example or an unused area of your office that’s used to store boxes.
Special ‘static’ vinyl clings can help you advertise promotions or events temporarily. They are easy to install and remove and can be reused if you need them again in the future.
Frosted Glass Decals:
You don’t need to take on the expense of having frosted glass installed. Vinyl decals can mimic the effects of frosted glass to give your premises a chic, sophisticated look. Use it to separate a conference room or an executive office. You can also have cut outs of clear vinyl with your company name of logo for a vintage, elegant look.
Show off the goods you store inside with eye-catching images proudly displayed on your windows. You can have actual photographs or stylized version to capture your audience’s attention.
You can get as innovative as you like with your window decals. Treat your windows like a marketing campaign. You can have a continuous theme that tells the story of your brand through your windows. Do it creatively enough and you’ll have people walking all around your store to know your story and walking in because they love it.
Create a Mural:
An eye-catching mural will have people stopping in their tracks. If you have multiple windows side-by-side, you can club them together to create a larger image using window decals to really make an impact.
MKT Graphics offers custom window graphics that can help you make an impact. We take care of everything from measuring your windows and creating a design to actually installing your window graphics too.
The founders of MKT Graphics have over 30 years of combined experience in the industry and are always thrilled to help businesses achieve their marketing goals. Get in touch for a custom solution that works for you.