How Vehicle Graphics Can Grow Your Brand
Advertising is essential for every business. Many people instantly think of digital marketing, billboards or TV and radio advertisements when they think of marketing. An often-overlooked side to marketing is using a company’s vehicles as advertising assets. Vinyl wraps for your vehicular fleet make it easy to advertise your business. In fact, getting your logo or branding on to your vehicles is one of the cheapest, and most effective, forms of advertising. Read on to learn how vehicle graphics can help build your brand.
- Demonstrate Professionalism
When your company vehicle drives up to a customer’s doorstep, having your branding proudly displayed demonstrates a sense of professionalism and uniformity. It shows that you take your business seriously and are proud to let people know you are around.
- Creates Memorability
Displaying your company’s message on your vehicle builds awareness and recall. While people can turn off a radio, change the channel on the TV, or skip an ad online, they can’t help noticing branding on your vehicle when it is around them.
- Advertising on the Go
Your vehicles advertise your brand even when they are being driven to their destinations. Depending on the areas your business operates in, vehicle graphics can garner up to 70,000 impressions in one day. That’s a lot of eyeballs.
- Local Marketing
Seeing your vehicles around a neighbourhood is great to remind people that your business exists. If they don’t require your services at the moment, they are bound to think of your business when they do.
- Protects Your Vehicles
Unlike painting your vehicles, which can decrease their value when you decide to move on, vehicle wraps do not damage the original paint as they are easy to remove. In fact, this means you can change your branding as often as you want to, to promote new offers or services.
- Beyond Cars and VansVehicle wraps aren’t limited to cars and vans alone. They can be used on trucks as well as aeroplanes and boats. Those are impressions that can’t be forgotten.
Types of Vehicle Wraps
There are various types of vehicle wraps you can opt for depending on the coverage. Some of them include:
If you only want a logo or a phone number displayed, there’s no need to cover your entire vehicle. Vehicle graphics are ideal for smaller messages like logos or lettering. You can also use die-cut graphics to add elements like stripes to your vehicles to emphasize your branding.
Partial wraps cover a portion of your vehicle depending on your needs. You may choose to simply over the doors of a car with your branding or the sides and back of a delivery van, for example.
Complete Vehicle Graphics
For an eye-catching look, you can also cover your entire vehicle in a wrap. This gives you plenty of space to get your message across. You can include bright colours, bold lettering, and maybe even a catchphrase depending on the size of the vehicle.
As you can see, vehicle graphics are a great way to advertise your business with minimal investment. However, it’s important that you get your vehicle graphics designed and installed by professionals to ensure their longevity and for a clean look that makes favourable impressions.
The founders of MKT Graphics have over 30 years of combined experience in the industry and are always thrilled to help businesses achieve their marketing goals. Get in touch for a custom solution that works for you.